Email & SMS Acceptable Use / Opt-In Policy

ZenSMS provides messaging services on the condition that all messages comply with applicable anti-spam regulations.

Required Consent

Users must obtain explicit consent from recipients before sending:

• Marketing emails
• Promotional SMS
• Any non-transactional messages

Unsubscribe

All marketing communications must include a functioning unsubscribe mechanism. Unsubscribe requests are processed immediately and recipients are suppressed from future sends.

Suppression Lists

We maintain global suppression lists for:

• Hard bounces
• Complaint addresses
• Unsubscribe requests

Bounced Messages

Hard bounces are automatically suppressed and reported.

Complaint Thresholds

If a user exceeds complaint thresholds defined by AWS SES best practices, their sending privileges will be suspended.

Contact

For questions about this policy, contact us at admin@zensms.com.au.

Last updated: February 2026